In every bottle of wine there is story to be told. What is it though, that makes it a good story, a bad story, or a great story? Telling a great story is a unique art in my opinion. I have read content, not limited to wine write ups, where the narrative is put forward in a way that left me feeling like the experience I had just had, was an escape of sorts. So how do wine marketers and bloggers get it right, when they try tell a story about the vintage that the wine maker is so proud of?